You've probably heard of programmatic advertising by now, but what does it actually mean? Programmatic is the use of data targeting and technology to reach your best customers across the marketplace with a lot of scale.
With billions of ad impressions available, it can do some amazing things. It can get your ads on some of the top publications across the United States, both locally and nationally. It's a really powerful system to reach customers, but because it's so powerful, it's also incredibly complex.
Programmatic advertising consists of hundreds of companies that are interlocked and have pipes that are connected together, all in order to enable advertisers to reach consumers with data-driven ads.
What Is “Programmatic Advertising” Anyway?
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