Speed To Market
Setup campaigns in minutes, and launch campaigns in days
Hulu Advertising Agency
Hulu Ad Manager Overview
Why Hulu Ads
Always On Ads
Deliver a consistent stream of interest from your customers to your business
Engaged Audiences
3x higher purchase intent from Hulu ads studies
Premium Content
Surround top shows, movies, and star power
Signup To Hulu Ad Manager
- Go to https://home.admanager.hulu.com/
- Click Sign Up
- Enter your business information
Hulu will review your business information, or reach out to get more information. You’ll then get access to Hulu Ad Manager
Campaign Name
Date Range
These are the dates you’ll want your ads to run.
Budget
This is the amount you’ll spend to run ads.
Location Targeting
You can target by a single zip code, or a list of different zip codes.
You can target by city, state, or designated market area (DMA).
Age and Gender Targeting
If you want to narrow down your ad targeting to people based on their age group or genders make the selection here.
Audience Targeting
This is where you select the types of people, and their behaviors, that you want to reach.
Platform Targeting
You can choose to deliver ads on mobile, desktop, or TVs.
Upload Video Ads
This is where you upload the ad creative. There are key specs to consider. Your videos can be 15 to 30 seconds long, in the format .mp4 and .mov. The file can be up to 10BG.
Read more about technical specifications and advertising policies.
Disney Select Data
Disney captures consumer data across its platforms and various user experiences. It is then enhanced and expanded with a collection of additional data sources for maximum reach. This is first party data based on the actions people take across Disney properties. The data inlcudes buyer behavior, household characteristics, and psychographics. Learn more about Disney Select data.
Characteristics
Automotive – including auto care visitors, luxury auto shoppers, recent car buyers
CPG / Beverages – including coffee lovers, convenience stores, pet stores, and tea lovers
Finance – including real estate broker visitors
Media / Entertainment / Gaming – including avid streamers, gamers, and console owners
Restaurants – including burger lovers, pizza lovers, and quick-service restaurant goers
Retail & Apparel – frequent online shoppers and recent shoppers
Tech and Telco – including early adopters and online shoppers
Travel & Leisure – including gym goers and avid golfers
Demographics
Life Stage – including children in household and home owners
Fandom - Entertainment
Genres – including action and adventure, award shows, comedy, current news, drama, extreme sports, health and wellness, music, movies and political news
Fandom - Sports
Sports – including action, baseball, basketball, boxing, football, hockey, MMA, poker, and more
Interests
Including adventure seekers, dog lovers, luxury enthusiasts, night owls, sports fanatics, and more
Brand loyalists for autos, beauty, copmuter, retail, TV, and more
Third Party Data
Third party data is pulled in from companies that aggregate and sell different types of consumer data.
Characteristics
In-Market – people who are in market for autos, eyewear, luxury products, sedans, trucks, and more
Purchase – people who have purchased books, coffee, groceries, skin care, and other products
Interest
Entertainment – including gaming, move goers, and hip hop lovers
Food & Drink – including coffee drinkers and tea drinkers
Home – DIY and interior decor & design
Lifestyle – including beauty enthusiasts, healthy living, and nutrition enthusiasts
Travel – including business travelers, frequent flyers and luxury travel
Demographics
Careers – including hospitality, managers, self-empoloyed, upper management, young professionals, and more
Education – college grad, continuing education, and more
Financial – breakouts at $50k+ income, $100k+ income, and more
Milestones – parents with grade schoolers, parents with teens, and more
Ownership
Auto – truck owners
Home: owners or renters
Pets – cats and dogs
All ads must be delivered in high definition with stereo sound.
All files must be in 16:9 format.
Duration: 15 to 30 seconds
Bit Rate: 192 to 256kbps
Dimensions: 1920×1080 or 1280×720
Frame Rate: 23.98, 24, 25, 29.97 or 30 FPS
Review all Hulu Ad Specs.