Media Planning and Buying

1. Review Past Data

Your strategic review looks at past marketing efforts, your customers motivation for buying from you, key business challenges, and the economics of your business.

2. Develop A Strategy

A holistic media buying strategy includes audience targeting details, channels, ad tests to run, optimization rules, and creative deliverables.

3. Buy Media

The media campaign is be setup across all approved channels, including ad groups, campaigns, ad associations, and internal strategies success. Then, the media buying agency work kicks into high gear.

4. Optimize Performance

Focus on performance KPIs to achieve the perfect mix of channels, spend, and creative delivery. Daily pacing, sites and apps, viewability, and channel mix are reviewed consistently. Media buyers maximize algorithmic learning across channels.

5. Report Insights

Real time feedback from consumers about the products, services, offers, and messages helps clients understand which elements resonate most with consumers. These insights power our optimizations, and your business direction.

With the first round of foundational learnings discovered, the Brill Media team continues its iterative media buying process to scale up your business growth.